BA in Marketing Degree
Learn what it takes to get a bachelor's degree in marketing.
A bachelor's degree in marketing gives you the knowledge and skills to translate customer and market analyses into sophisticated product development and promotional campaigns.
BA in marketing programs typically include comprehensive classes about core marketing principles, business communication and the general business landscape.
What You'll Learn in Your Program
Course work for a marketing bachelor's degree covers such specialized subjects as these:
- Current trends and practices in marketing products and services
- Applied marketing research
- Sales and sales management issues
- Marketing communication.
Students are also usually required to take a number of core business classes, in such subjects as economics, finance and general management. Additionally, most programs allow room for electives and require an array of general education courses, such as literature, math and psychology.
What You Can Do with Your Bachelor's in Marketing
Graduates with a bachelor's degree in marketing qualify for a variety of roles in private, public and non profit organizations. A bachelor's degree in marketing prepares you to enter most of the various marketing fields at a high entry-level or mid-level position; common jobs include the following:
- Direct marketing
- Promotions
- Product marketing
- Business development
- Brand management