Marketing Degree and Career Resource Guide
Find the information you'll need to get a degree in marketing and start a great career.
Although "advertisements" in some form can be traced as far back as ancient Rome, the study of forces that combine to create a sale is a 20th century invention. In his book, "The History of Marketing Thought," Robert Bartels notes that the earliest marketing career specialists were trained as economists. These pioneers, however, soon began to notice that simple desire could outweigh strictly economic factors.
For the first time, businesses began to consider the high-level economic settings that influenced their customers. Business executives began to research how environment affected what people purchased and how they could use that information to maximize their chances in the marketplace.
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For most marketing management positions, employers generally prefer a master's in business administration with an emphasis in marketing. Though there is stiff competition for jobs in the business fields of marketing, these highly desired managers held about 623,800 jobs in the U.S. in 2010, according to the U.S. Bureau of Labor Statistics.
You can gain the competitive edge in your future marketing career search by using our resource guide to get the facts on marketing degrees and marketing salaries, as well as the available management positions you can pursue within this exciting field:
The field of marketing, as well as marketing careers, is poised on the cusp of change, using a combination of new and old techniques and theories to understand and appeal to the mind of consumers, who are themselves constantly evolving. The more marketing channels that come into play, the more the field itself grows and the more creative, analytical, go-getters the marketing world needs.