Marketing Masters or Marketing MBA?
Learn whether you should get a marketing MBA or a marketing masters degree.
Both an MBA with a concentration in marketing and a marketing masters degree will prepare you for marketing leadership positions across any number of business industries.
While each track offers advanced training in marketing and managerial concepts and practices, a marketing MBA trains you to develop a broad set of business skills that you will be able to apply and transfer to other business arenas.
Conversely, the highly specialized marketing masters takes a less general path by offering students the opportunity to focus almost exclusively on marketing-related issues.
Popular Marketing Graduate Programs
Marketing MBA Degree
The curriculum for an MBA marketing degree generally involves corporate management and business strategy, organizational behavior and design, leadership training, and in-depth discussions of marketing methods and research as they relate to general management.
Marketing Masters
Course work for a marketing masters is typically comprised of the detailed study of marketing research and strategy, advertising, consumer behavior and psychology, communication, and sales research and management. Master's in marketing classes also cover entrepreneurial marketing, multinational management and nonprofit marketing.
Your marketing MBA or master's in marketing will be instrumental in helping you achieve a position of leadership in your career. Many people with these advanced degrees become market research analysts, sales/territory managers, public relations managers, advertising managers and product managers.
Sample Marketing MBA Degree and Marketing Masters Degree Programs
MBA with a Concentration in Marketing—Strayer University
Core Component
Managerial Accounting
Legal, Political and Ethical Dimensions of Business
Information Systems for Decision-Making
Economics and Management
Quantitative Methods
Major Component
Organizational Behavior
Research and Strategic Communication
The Marketing Process
Financial Management
Directed Research Project
Concentration
International Marketing
Marketing Communications
Customer Data and Analysis
