Get Product Management Training

Learn how to become a product manager.

Product managers oversee every stage in the creation and marketing of specific products. This strategic position requires vision, planning and leadership to create and implement the action plans that will position products for success.

Once strategies are in place, product managers oversee the advertising and marketing efforts that will deliver the desired results.

As marketing campaigns unfold, product managers continue to measure their products' effectiveness and make necessary changes to the marketing strategies based on demographic and sales data.

Project Management Training

Product management is a highly competitive and demanding career. To succeed, you'll need product management training, which will teach you to work up detailed plans, think strategically, analyze data, understand theories of consumer behavior and react successfully to rapid changes in the marketplace. A proven track record is the only route to promotion.

Product Management Career Path

	Entry Level	Mid Level	Senior Level
Types of Roles	Assistant product manager	Product manager	Senior product manager, group product manager
Experience	2 - 5 years	5 - 10 years	10+ years
Getting There	Communications, marketing or related bachelor's degree Industry-specific supporting coursework Strong analytical thinking skills Excellent communication skills	All entry-level requirements MBA in marketing Proven track record as assistant product manager	All mid-level requirements Superlative and extensive track record as product manager
Salary*	$50,000 – $75,651	$76,500 – $95,000	$89,588 – $150,000
Description	Assist with planning and executing marketing campaigns Work with a team to create marketing strategy Work with in-house or freelance designers, writers and other professionals	Manage work of assistant product managers Analyze and improve product performance in the market Analyze campaign effectiveness and fine tune future efforts	Create overall product objectives Develop an effective segmentation of the product market Create overall product marketing strategy

_{*Depends on company size, specific job, and location
Sources: Securities Industry and Financial Markets Association (SIFMA); Princeton Review; Salary.com, 2009; Bureau of Labor Statistics}