BA in Marketing Degree

Learn what it takes to get a bachelor's degree in marketing.

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A bachelor's degree in marketing gives you the knowledge and skills to translate customer and market analyses into sophisticated product development and promotional campaigns.

Programs typically include comprehensive classes about core marketing principles, business communication and the general business landscape.

Course work for a marketing bachelor's degree covers current trends and practices in marketing products and services, applied marketing research, sales and sales management issues, and marketing communication. Students are also usually required to take a number of core business classes, in such subjects as economics, finance and general management. Additionally, most programs allow room for electives and require an array of general education courses, such as literature, math and psychology.

Graduates with a bachelor's degree in marketing qualify for a variety of roles in private, public and non profit organizations. A bachelor's degree in marketing prepares you to enter most of the various marketing fields at a high entry-level or mid-level position; common jobs include direct marketing, promotions, product marketing, business development and brand management.

Sample Bachelor's Degree in Marketing Program

Marketing Bachelor's Degree - University of Phoenix

Business Foundation

Skills For Professional Development
Management: Theory, Practice & Application
Organizational Behavior and Ethical Responsibility
Critical Thinking: Strategies in Decision Making
Research and Evaluation I
Research and Evaluation II
Computer and Information Processing
Principles of Accounting
Business Law
Finance for Business
Marketing
Principles of Microeconomics
Integrated Business Topics

Marketing Major

Consumer Behavior
Marketing Research
Public Relations
Sales Tools and Strategies
Advertising and Creative Strategy
International Marketing
Integrated Marketing Strategy

Online
Chattanooga, TN
Atlanta, GA
Austin, TX
Idaho, ID
Boston, MA
Central Massachusetts, MA
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbia, SC
Columbus, GA
Columbus, OH
Dallas, TX
Ft. Lauderdale, FL
Hawaii, HI
Houston, TX
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Little Rock, AR
Louisiana, LA

University of Phoenix

University of Phoenix makes quality higher education highly accessible for working students through convenient campus locations and flexible online classes. Get a real-world education with real value.

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Birmingham, AL
Knoxville, TN
Greenville, SC
Alexandria, VA
Anne Arundel, MD
Arlington, VA
RTP Campus, NC
Chamblee, GA
Chesapeake, VA
Chesterfield, VA
Delaware County, PA
Fredericksburg, VA
Henrico Campus, VA
King of Prussia, PA
Loudoun, VA
Manassas, VA
Rockville, MD
Nashville, TN
North Charlotte, NC
North Raleigh, NC
Owings Mills, MD
Shelby Oaks, TN
South Charlotte, NC
Takoma Park, DC
Washington, DC

Strayer University

Strayer University is dedicated to helping busy, working adults achieve their educational goals with a valuable, real world education in a fast, convenient format offered online or at one of many campus locations.

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Online

Walden University

Walden University has unique and flexible online delivery models, world-class faculty and customizable programs which are all geared to help adult learners achieve their career goals.