Home

Find a Sales Management or Marketing Career

Learn about how to start a sales management career.

Resource Center Home | Business Administration Resource Guide Home | Find Business Administration Schools

What Do You Do in a Sales Management Career?

sales manager discusses strategy with his sales team

Sales and sales management are the basic building blocks of business. Every transaction a salesperson brokers has a crucial impact on a company's bottom line, regardless of industry.

While there are different types of sales careers—in an inside sales career the customer comes to you whereas outside salespeople seek out their customers—most sales management jobs rely on the combination of extensive product knowledge and excellent communication skills.

While the more negative sales stereotypes often involve a pushy salesperson attempting to convince someone to buy an unnecessary product, the truth is that salespeople essentially operate by working to match a company's product with a customer's needs.

Account managers, for example, work business-to-business sales, ensuring that their clients, or accounts, are getting everything they can out of their company's products and encouraging those clients to continue doing business with the company. When not engaged in active selling, salespeople prepare budgets and forecasts, process contracts and follow up on tasks from sales meetings.

Salespeople must be unflappable—problem-solving skills, the ability to brush off rejection and an optimistic outlook are crucial to both constantly dealing with people and reconciling the dual interests of clients and companies. The most successful people in sales have persuasive—though never pushy—social skills, an intimate knowledge of the company's products and services, ability to analyze the customer's needs and the follow-through needed to close a sale.

While sales jobs generally pay decent base salaries, it is the commission and bonuses that make sales careers truly lucrative. While the system can sometimes be stressful, these performance-based incentives can bump earnings up immeasurably for those who distinguish themselves, pushing salaries to well beyond $100,000. To begin working towards a sales management career, find a business administration bachelor's or MBA degree.

find business administration schools

Sales Management Career Path

Entry Level Mid Level Senior Level

Types of Roles

Sales assistant, sales trainee, sales representative

Sales manager, account manager, sales engineer

Sales executive, sales director, vice president of sales

Experience

0 - 3 years

4 - 7 years

10+ years

Getting There

  • Bachelor's degree
  • Energetic and ability to self-motivate
  • Excellent customer service skills
  • All entry-level requirements
  • Proven track record of sales success
  • Relationship-building skills
  • Experience within a specific industry or product category
  • Negotiation and closing skills
  • All mid-level requirements
  • MBA degree
  • Extensive experience within a specific product industry
  • Proven ability to manage executive-level relationships
  • Strategic planning experience
  • Strong financial analysis skills
  • History of motivating sales staff to exceed goals

Salary*

$29,000 - $49,000

$63,000 - $88,000

$120,000 - $166,000

Description

  • Provide assistance to sales team
  • Create sales presentations
  • Report information to clients
  • Explain and/or demonstrate product or service to client
  • Mine information sources for sales leads
  • Prepare contracts and other documents
  • Call on customers
  • Maintain referral database
  • Travel within a geographic territory
  • Develop and execute sales plan
  • Advise management on pricing, market share and other issues
  • Develop in-depth knowledge of customer needs
  • Supervise junior sales staff
  • Supervise sales territories
  • Assist in contract negotiations
  • Develop and manage marketing campaigns
  • Host and entertain clients
  • Set company sales goals
  • Develop sales teams
  • Identify new business initiatives

* Depends on company size, specific job and location
Sources: Bureau of Labor Statistics, The Encyclopedia of Small Business Vol. 2 (J-Z), 2007, Salary.com, Monster.com

find business administration schools