Widely recognized among colleges and universities, Berkeley College offers a proven approach to career education that provides students with a competitive edge and the skills sought by employers. This innovative combination of benefits is known as The Berkeley Advantage®.
The Paramus campus is located in northern New Jersey in Paramus, the shopping capital of the state. The campus offers convenient parking and boasts state-of-the-art facilities.
The information systems management major is designed to develop an understanding of how successful businesses have streamlined their systems and reorganized their staffs so that vast amounts of information are exchanged more efficiently than ever. The program provides a broad background in business administration, combining computer technology with strong managerial techniques and interpersonal skills. Students learn to communicate electronically and to use the Internet, online data services, spreadsheets, graphics, database and project management software to solve business problems.
Combining a solid foundation in the human and organizational aspects of management with a broad background in business administration, the management major provides students with the knowledge and skills necessary to guide and motivate group efforts toward achieving the organization's desired goals and to make managerial decisions.
Every great product, service, or idea needs communication to capture attention, build desire, and gain favor among consumers. In today's highly competitive global marketplace, world-class organizations are spending more and more on winning the hearts and minds of consumers via Marketing Communications tools such as advertising, public relations, sales promotions, and professional selling. The Marketing Communications program at Berkeley College is ideal for students who are interested in generating creative solutions to marketing problems through integrated communications.
Every great product, service, or idea needs communication to capture attention, build desire, and gain favor among consumers. In today's highly competitive global marketplace, world-class organizations are spending more and more on winning the hearts and minds of consumers via Marketing Communications tools such as advertising, public relations, sales promotions, and professional selling. The Marketing Communications program at Berkeley College is ideal for students who are interested in generating creative solutions to marketing problems through integrated communications.
The management major integrates professional courses in management with a strong background in business administration. The program fosters innovation and creativity in decision-making and develops the skills necessary to actively participate in the management of a modern organization. The design of the program reflects the constantly-changing pattern of the business world. It incorporates creative problem-solving, team-building, presentation skills, managing and valuing cultural diversity, forecasting, strategic planning and using computers to solve business problems.
Management majors who wish to begin their own business and those who are preparing to take over a family enterprise may focus on the field of entrepreneurship. They can hone their skills through courses that emphasize the application of sound business principles in developing and evaluating ideas for start-up and expansion, preparing a business plan, and financing and managing a small business.
The business administration major is a broad-based program of study which strategically balances academic preparation, professional training and hands-on experience. Incorporated throughout this business administration curriculum is an emphasis on creative problem-solving, team-building, presentation skills, cultural diversity, cross-cultural communication, strategic planning and computer applications widely used in today's professional environment. The business administration program allows students to develop an expertise in accounting, management, marketing or international business.
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