Online Master of Science in Integrated Marketing Communications at Eastern Michigan University

A cohesive message. A clear identity. A unified and recognized brand. All are goals central to the success of any organization. Now you can acquire the knowledge and experience needed to lead your firm in planning and directing truly comprehensive integrated marketing campaigns.

Through EMU's Master of Science in Integrated Marketing Communications (IMC) program, you will gain a solid understanding of how IMC utilizes advertising, sales promotion, public relations, the Internet and direct marketing together as a unified force. You will gain a competitive edge when searching for top jobs in your field, when changing careers or in your ongoing efforts to advance your career with your current employer.

The IMC program at Eastern Michigan University is tailored to the needs of working professionals by offering the anywhere, anytime convenience of an online education. You can continue your present job while progressing through the MS IMC program at Eastern Michigan University because it is entirely online.

New cohorts start each Fall and Winter. Applications for the Fall cohorts can be submitted through mid-August.

Successful graduates of the IMC program are able to accomplish the following:

• Build, measure and manage brand equity
• Recognize factors that shape consumer decision-making
• Adapt the same message to different vehicles
• Translate marketing objectives into effective media strategies
• Use direct marketing to acquire and retain customers
• Coordinate the use of new media in your IMC campaign
• Use sales promotion to build traffic, launch new products and build brands

IMC Program Curriculum

The IMC program is available exclusively online and is designed for working professionals with a unique schedule of five, 7.5-week sessions. Twelve courses (36 credits) are required for program completion, culminating with a capstone experience where you will prepare a cohesive IMC plan for a real-world client. You can complete the program within two years by taking one course per session for eight sessions, and two courses simultaneously on two occasions.

IMC courses include:

• Principles, Strategies and Tactics
• Brand Development
• Audience Behavior
• Marketing Communications Research
• Creative Message Strategy
• Multi-Channel Media Ι
• Multi-Channel Media ΙΙ
• Direct Marketing
• Public Relations
• Sales Promotion
• Ethics, Regulations and Society
• Campaigns

About Eastern Michigan University

Founded in 1849, Eastern Michigan University has grown to be one of the leading, innovative educational institutions in the region with more than 500 professional, graduate and undergraduate and degree programs offered through the University's Colleges of Arts and Sciences, Business, Education, Health and Human Services and Technology.

EMU serves 22,000 students from around the globe through courses offered on campus, online and off-campus. Located in southeast Michigan, between Ann Arbor and Metropolitan Detroit, EMU is in the heart of one of the world's major business and education corridors.

Information

If you are interested in this school and would like to find out more, please Request Information from Eastern Michigan University - Online.