We have been a leader in providing campus-based education for
careers in media and entertainment for almost 30 years. This role
in academic leadership combined with our unique approach to real
world curriculum development, gives us the needed perspective to
create world-class online degrees.
We have built our own online education platform designed to
create a highly interactive and collaborative learning
environment, where you will develop your own professional network
with your fellow students. Success in the entertainment industry
is built on networking and collaboration and that is why these
are cornerstones to our education model--both on campus and in
our online degrees.
Our unique online platform pushes multimedia-style learning to
the forefront. Students will have access to streaming video and
audio learning modules and will also participate in interactive
forums and online critiques. Full Sail's approach to online
learning pushes the envelope of how distance learning can and
should be structured.
Put your entrepreneurial ideas to the test as you merge your
creative and technical skill sets with a practical, real-world
entertainment business education. Develop essential business and
management skills like:
Learn how to fund, market, distribute, manage and promote your
create ideas in your chosen entertainment media field. Finally,
leverage the knowledge and experience you'll gain over the course
of your degree program as you develop a final project.
Become introduced to business concepts that are unique to the
entertainment and media production industry with specialized
courses in subjects such as:
We round out this degree with traditional business courses like
finance, marketing, accounting and business law.
Bachelor of Science in Internet Marketing (Online)
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Full Sail's online Internet Marketing Bachelor of Science Degree
Program is designed to give you a practical, real-world education
in the rapidly progressing world of integrated marketing. To
start, you'll build your knowledge with introductory courses in
marketing concepts like public relations, statistics,
intellectual property, business ethics and more.
You'll also learn about the cornerstones of web design and
technology and their impact on internet marketing. Through the
study of concepts such as web design, web interface and
usability, scripting languages and more, you'll learn the
language necessary to communicate within the 21st century
business environment.
Once you have a solid marketing foundation, you'll move on to
applying those concepts to the realm of internet marketing, such
as search engine optimization, affiliate marketing and social
media. You'll also tackle important marketing plan components
such as web metrics, IT and systems overviews and global and
cultural Internet issues.
Finally, you'll put all this knowledge and experience together to
develop your own cohesive Internet marketing strategy. Your
experience in the Internet Marketing Bachelor's program will
provide you with the necessary tools to create a viable marketing
and strategic plan for selling products, developing and
cultivating a brand and protecting that entity within the
internet community.
By building upon the foundations of marketing with today's tools
and technology of tomorrow, the Internet Marketing Bachelor's
Degree program not only shows you how this fast-moving industry
operates today, but enables you to be able to adapt with the
industry as it continues to evolve into tomorrow.
Master of Science in Entertainment Business (Online)
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Finally - an advanced business degree for the entertainment
world!
The entertainment business master's degree program at Full Sail
is built around two academic capstone projects: a leadership
portfolio and a thesis report. This comprehensive program will
put you through high-level business courses that will take you
deep into the theory and practical applications of the
entertainment industry.
Whether you want to work in artist relations, as a film producer,
or run your own entertainment business, this multi-faceted degree
will provide a well-rounded business foundation for your next
step. This degree will prepare you for key elements such as:
- Strategic planning
- Executive management
- Marketing in a new media world
It's not just standard business education. The entertainment
business master's degree program also includes courses in
emerging trends like mobile marketing, internet marketing and
globalization, and you can complete your master's degree in just
13 months.
Master of Science in Internet Marketing (Online)
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Full Sail's online Internet Marketing Master of Science Degree is
an advanced marketing degree that will take you through the
constantly evolving world of multi-channel marketing in the 21st
century and the complex issues and opportunities in this
industry.
It's more important than ever for a marketing professional to
understand the possibilities of digital media, and how to best
employ sound marketing fundamentals in this rapidly changing
technological landscape. This master's program provides an
in-depth exploration of internet-specific marketing
methodologies, Internet law and interactive advertising design
principles, as well as teaching the best ways to utilize social,
media networks and search engine optimization.
Through it all, you'll gain the necessary tools to create a
viable marketing and strategic plan for selling products,
developing and cultivating a brand and for protecting a company's
reputation within the internet community. It all culminates in
the final capstone project, in which you'll create and produce an
internet marketing campaign for a company that you'll select as
your subject of study. You'll also write a thesis to detail the
media and technological applications you used to create your
final campaign.
Through the advanced academic studies of internet marketing,
search engine optimization, e-commerce and the psychology of the
online consumer, Full Sail's Internet Marketing Master's Degree
can provide you with the advanced education that is crucial to
becoming a 21st century marketing leader.
