Marketing Career and Degree Guide

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7 Essential Marketing Degree Questions Answered

What schools are available? Can I go to school online?

There are several nonprofit and for-profit traditional schools that offer marketing degree programs. You can find programs by degree-level or location. If you're interested in the convenience of an online program, you're also in luck. There are quite a few online marketing courses available in general business marketing as well as specialty fields, such as fashion marketing or Internet marketing. We can help you find an accredited online school.

What careers can I pursue with a marketing degree?

Marketing degree candidates are fortunate in that they have a variety of career options open to them. Marketing degree-holders can find careers in advertising, brand management, product management, public relations, research analysis, health care and fashion—in fact in almost any area of business. The U.S. Bureau of Labor Statistics reports that those in advertising and public relations worked predominantly in ad and PR agencies, while marketing managers worked predominantly in professional, scientific and technical services industries as well as in manufacturing. Learn about your career options.

What degree programs will I take?

As a marketing, PR or advertising manager, you'll need at least a bachelor's degree to enter the field, though demand is especially strong for those who have earned a master's or MBA. Depending upon your area of interest, you should also consider taking marketing, consumer behavior, market research, business law, management, accounting and statistics courses. If you plan on pursuing a senior-level role or becoming an administrator, you'll need to complete an MBA degree program. Read about degree options.

What can I expect after I submit a request for information to a school?

First, you'll need to make sure you fill out the form correctly. For example, if your completed education level is high school graduate, you would need to complete a bachelor's program before applying to a master's degree program. So if you enter "high school graduate" and request master's degree information, your request may fail. Be sure to request information for the correct level of education you plan to pursue.

Once you've selected the schools you're interested in and submitted your information, you'll receive a thank you from the schools you chose. You'll be contacted by these schools either by email or telephone. The advisors who call you will ask you about the programs you're interested in, when you would like to start school, and talk about financial aid options, among other things. Feel free to ask questions!

How do I apply for financial aid?

Financial aid is available from a variety of sources. Government financial aid is the most common, but before you can be considered for aid, you'll need to fill out the Free Application for Federal Student Aid (FAFSA). Other types of financial aid include scholarships, grants, private loans and PLUS loans.

How does the admissions process work?

Different schools work in different ways. But you'll need to be aware of dates and schedules, and make sure your forms and fees are sent in and paid on time. All schools have an admissions office with advisors who can help, so be sure to use their services.

What are some tips for success in my education program?

You'll need to be the right personality fit to enter the field of marketing, so it's important to learn whether this is the career for you before you jump into the time and expense of a school program. If you're creative, have great interpersonal and analytical skills, and can make decisions, this might be the field for you.

U.S. News and World Report offers four top tips for adults going back to school:

  1. Use financial aid resources
  2. Carefully plan your study time
  3. Interact with other adult students
  4. Set some time aside for yourself

For adults considering online degree programs, suggests these handy tips:

  1. Understand the time commitment involved in online education
  2. Create a workspace that is conducive to learning
  3. Make a daily routine; Study at the same time every day
  4. Analyze your time-wasting tendencies
  5. Use online tools for better time management
  6. Prioritize work to avoid procrastinating. Try tackling harder subjects first.
  7. Schedule study time around your professors' online office hours
  8. Take notes, participate and speak freely in classes
  9. Find an online study-buddy in your program
  10. Ask a friend or family member to volunteer as the "learning police"
  11. Know your goals: take your online education and yourself seriously