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A Career in Communications: Writing and Journalism

There are many options for a career in communications. Here are some in writing and journalism.


The communications industry generally incorporates careers in advertising, journalism, public relations and telecommunications.

AllBusinessSchools.com has comprehensive information regarding advertising and public relations degrees, salaries, job growth and careers in our Marketing Career Guide.

This article will spotlight what it takes to have a career in communications. Keep reading for writing and journalism careers, salaries and education options.

Some form of written communication happens every day, every minute, every second—every nanosecond. Books are written, we tweet and email; news is reported and technical writers document copy, how-to user guides, and white papers. Written communication is so inherent and ingrained we don't realize how much we do it. Still, writing as a career is extremely competitive and jobs are scarce and highly sought after. You'll need to distinguish yourself in a big way in order to succeed in the field.

Careers in Writing and Journalism

Let's take a look at some of the most predominant communications careers available in journalism and writing:

  • Writers, bloggers and authors: Writers and authors develop original written content for everything from advertisements, magazines and books, to movie and television scripts, lyrics in songs, and online publications.
  • Technical writers: Technical writers produce user guides and other supporting documentation to communicate complex and technical information more easily.
  • Editors: Editors plan, review, and revise content for publication.
  • Journalists, correspondents and broadcast news writers: Journalists, correspondents, and broadcast news analysts inform the public about news and events happening on a local and global level. They report the news for newspapers, magazines, websites, television, and radio.
  • Copywriters: Copywriters supply clever copy that sells, educates and persuades the general public.

Degrees, Salaries and Job Growth

Here are some career and education facts about communications writing and journalism, including salaries, job growth, and the degree required to enter the field:

Job Functions/Occupations includeMedian Annual Salary**
Sales Managers
Product management, sales management, communications
Consulting / Management Analyst
Strategy, business development, product management
General Management
Accounting, auditing
Human Resources Management
Staffing, training, compensation/benefits
IT/Management Information Systems
Systems analysis, telecommunications, e-commerce

*Source: U.S. Bureau of Labor Statistics' 2018-19 Occupational Outlook Handbook. The salary information listed is based on a national average, unless noted. Actual salaries may vary greatly based on specialization within the field, location, years of experience and a variety of other factors.  National long-term projections of employment growth may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.

Communications Degrees

Mastering the art of writing includes understanding the basics of language and grammar, as well as style, and this is where a college education can make a difference. You may have all the talent and imagination in the world but if you can't present it in a unique, comprehensible, and structured way, you'll have a hard time distinguishing yourself as a writer of merit.

A bachelor's degree is the usual degree-type needed to enter the communications writing field, though some jobs at the senior level—such as an editorial manager or a senior copywriter—may require a master's degree. Some of the types of basic courses you'll take in your bachelor's degree program in writing communications will include the following (besides your liberal arts and English courses):

  • Intro to Multimedia Journalism
  • Media Criticism
  • Mass Media Law
  • Copy Editing and Design
  • Reporting and Writing for Online Media
  • Magazine and Feature Writing
  • Public Opinion and Editorial Analysis

If you think a career in writing or communications is a good fit for you, we can help you find college programs in a traditional campus setting or, if you need a flexible study schedule due to work or family responsibilities, at an accredited online school. Get started researching schools and programs today.