Marketing Career and Degree Guide

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Get an Online Marketing Degree at the Business School of Your Choice

woman studying for online marketing degree

Marketing is a challenging and rewarding career, and a degree is often the ticket to the next level of responsibility. But how can you fit college studies into your busy schedule? An online marketing degree is the obvious answer. They provide the same high-quality education as traditional marketing programs, but with far more flexibility so you can get the education you need in a convenient format.

Online education has grown by leaps and bounds in the last several years. According to the Washington Post, "An extraordinarily fast-growing number of students nationwide and worldwide are turning to online degree programs to complete or advance their educations while they work."

This makes sense because online degrees use many of the modern technologies that we've become accustomed to: lectures and reading are available online, you can discuss lessons with your classmates in chat rooms, and classes are archived so you can "attend class" when you've got the time. In addition, your professors will give you job-relevant practice in an online format.

What You'll Learn in Your Online Marketing Degree Program

With only a computer, Internet access and a good dose of self-discipline, you can take online marketing courses and earn your online degree from home. Depending on your current educational status and career goals, you can pursue either an undergraduate or graduate degree online.

For a bachelor's degree online, you'll first need to take classes in general studies and core business subjects. Once you're done with your core courses, you'll take elective courses to specialize in the area of marketing that you like most. Electives are a way of customizing your studies so they suit you best.

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Most programs offer online marketing courses that cover many of the following subjects:

  • Advertising
  • Consumer behavior and satisfaction
  • E-commerce
  • International marketing
  • Market research
  • Marketing theory
  • Product branding
  • Public relations, social media and reputation management
  • Social media and marketing
  • Writing and communication strategies

Graduates with marketing degrees to show employers find fulfilling careers in the following areas, and more:

  • Account executive
  • Advertising
  • Content management
  • Graphic design
  • Marketing management
  • Product development
  • Public relations
  • Sales Rep

The field you choose depends on your personality, aptitude and career goals.

Online Marketing Degree Program Accreditation

Before you sign up for any degree—online or on-site—make sure that it has been accredited by an agency recognized by the U.S. Department of Education. Accreditation is your guarantee that the school has met certain educational standards and that your degree will be recognized by employers and professional associations. In addition, federal financial aid is only available to students enrolled in accredited schools.

Business schools may be accredited by either of these agencies:

With your online marketing degree from an accredited college, you'll be ready to pursue your career goals. Your new-found knowledge will help you find the marketing job you've been dreaming of.

Emerging Careers in Online Marketing

Online marketing is taking over from traditional print, TV and radio media. Below are some of the marketing careers (and some related ones) that you can find in the online marketing niche.

  • Digital marketing analyst: manage initiatives to enhance or improve marketing efficiency and performance for consumer-facing websites or apps.
  • Digital strategist: Analyze metrics to increase return on investment (ROI); spearhead multi-pronged search, social and mobile marketing campaigns.
  • Email marketing specialist: Execute email marketing campaigns. Test campaigns for continual improvements and optimization.
  • Online marketing specialist: Execute online marketing programs such as search engine optimization (SEO), paid search, affiliate marketing and social networking to drive traffic and generate sales.
  • Reputation management specialist: monitor the online reputation of your company, address negative reviews on the Internet, and use positive customer feedback to improve your online reputation.
  • Search engine marketing (SEM) specialist (paid search): Use Google AdWords to manage online marketing budget and have paid ads come up with certain search queries.
  • Search Engine Optimization specialist: Strategically write online content so that your website comes up high in Google and other search engines.
  • Social media manager: Strategize and execute social media programs that align with your clients' business goals.
Featured Bachelor's Programs
Sponsored Content
School Program More Info
Benedictine University BA in Management: Marketing (Online) Request Information