The median annual salary for marketing managers is $157,620, and the median hourly rate is $76, according to the U.S. Bureau of Labor Statistics (BLS).
Marketing Managers
10%$79,600
25%$108,000
50%$157,620Median
75%$208,000
90%N/A
Median Hourly Wage$76
Job growth6.6%
Total Employment368,940
State
Median Salary
Bottom 10%
Top 10%
Alabama
$113,460
$65,580
$220,320
Alaska
$105,080
$66,540
$163,990
Arizona
$145,290
$82,060
$216,570
Arkansas
$118,290
$47,910
$208,630
California
$174,480
$95,400
N/A
Colorado
$169,220
$110,970
N/A
Connecticut
$162,690
$91,100
$233,670
Delaware
$173,110
$120,570
N/A
District of Columbia
$156,750
$97,600
N/A
Florida
$138,340
$69,890
N/A
Georgia
$156,680
$90,370
N/A
Hawaii
$126,110
$81,230
N/A
Idaho
$108,820
$52,120
$190,690
Illinois
$149,430
$79,890
$235,050
Indiana
$123,590
$59,990
$209,160
Iowa
$132,870
$73,730
$198,700
Kansas
$130,590
$75,850
$217,370
Kentucky
$115,390
$60,520
$198,820
Louisiana
$107,370
$66,660
$199,680
Maryland
$137,560
$75,990
N/A
Massachusetts
$169,990
$91,660
N/A
Michigan
$134,200
$70,590
$215,930
Minnesota
$164,200
$93,450
N/A
Mississippi
$87,440
$43,010
$185,640
Missouri
$110,420
$62,400
$212,280
Montana
$130,690
$78,010
N/A
Nebraska
$105,900
$60,370
$195,110
Nevada
$97,560
$46,420
$218,480
New Hampshire
$150,670
$93,820
N/A
New Jersey
$173,460
$113,650
N/A
New Mexico
$116,290
$75,390
$205,140
New York
$173,290
$99,300
N/A
North Carolina
$143,800
$82,030
$233,400
North Dakota
$124,800
$82,530
$221,500
Ohio
$132,000
$74,850
$214,860
Oklahoma
$121,730
$60,720
$221,500
Oregon
$134,130
$75,300
$216,940
Pennsylvania
$131,890
$73,430
$222,630
Rhode Island
$165,720
$104,180
N/A
South Carolina
$105,750
$64,030
$212,900
South Dakota
$138,450
$99,140
$217,130
Tennessee
$130,310
$73,730
$222,040
Texas
$135,050
$74,340
N/A
Utah
$128,760
$61,490
$213,390
Vermont
N/A
N/A
N/A
Virginia
$172,320
$103,700
N/A
Washington
$162,590
$61,380
N/A
West Virginia
$98,590
$57,210
$174,120
Wisconsin
$129,340
$85,660
$213,910
Wyoming
N/A
N/A
N/A
Source: U.S. Bureau of Labor Statistics (BLS) 2023 median salary; projected job growth through 2032. Actual salaries vary depending on location, level of education, years of experience, work environment, and other factors. Salaries may differ even more for those who are self-employed or work part time.
How much do marketing majors make? (Wide range of salaries)
Salaries for marketing managers can vary widely based on a person's experience, their role or specialty, the size of the company they work for, and their location, among other factors.
Highest-paying metropolitan areas
Among the many things that can affect a marketing manager's earnings is the location in which they work and the cost of living in that area.
Metro Area
Median Annual Salary
San Jose-Sunnyvale-Santa Clara, CA
$217,300
San Francisco-Oakland-Hayward, CA
$209,170
Trenton, NJ
$202,000
New York-Newark-Jersey City, NY-NJ-PA
$176,530
Bridgeport-Stamford-Norwalk, CT
$174,820
Fort Collins, CO
$174,230
Boulder, CO
$173,210
Dover, DE
$172,140
Boston-Cambridge-Nashua, MA-NH
$171,080
Denver-Aurora-Lakewood, CO
$170,110
How do a marketing manager's earnings compare to other business managers?
Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. Here's a look at salaries for comparable roles in other business careers.
Career
Median Annual Salary
Marketing Managers
$157,620
Human Resources Managers
$136,350
Financial Managers
$156,100
Project Management Specialists
$98,580
How does their pay compare to other marketing and advertising positions?
Marketing manager careers are so varied today that it would be misleading to cite one general salary. Pay could depend on one of many specialties and demand for the role. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn't that common until recently.
Career
Median Annual Salary
Market Research Analysts and Marketing Specialists
$74,680
Advertising and Promotions Managers
$131,870
Public Relations Managers
$134,760
Marketing Managers
$157,620
Factors that affect a marketing manager salary
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
"Your earning potential is heavily weighted on your work experience," said Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy.
Larger companies often offer larger salaries, but in exchange, they'll look for job candidates who have extensive experience, possibly in a specialty.
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
While smaller organizations may pay less, they can offer marketing professionals broader experience, and this can allow them to specialize while still learning the basics across several areas of marketing. This can be invaluable when seeking higher-paying opportunities.
Another factor that can affect your salary is your education. There are three common marketing degrees, and each level comes with deeper knowledge and skills:
According to the BLS, overall employment for marketing managers is expected to grow 6.6% through 2032, faster than the national average for other occupations.
As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice.
Here's a look at projected job growth through 2032 for other marketing careers:
Public Relations Manager
5.9%
Advertising Manager
1.9%
Market Research Analyst
13.4%
Public Relations Specialist
6.1%
How much competition will you face for a job?
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles.
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job.
Social media, digital content, SEO and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.
How do you advance your marketing degree salary?
The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience.
In addition to experience, these tips could help you move up:
Learn to use software to target your digital audience, generate analytics, and track the performance of marketing campaigns.
Earn a certification in the marketing specialty that you want to pursue. If you're interested in data analytics, for example, you might consider the Insights Professional Certification, offered by the Insights Association. The American Marketing Association offers professional certifications in management, digital marketing, content marketing and more.
Google offers several certifications in online advertising, and some job descriptions specify a required credential. Twitter, Amazon and software marketing companies such as HubSpot and Moz also offer various marketing certifications, including SEO credentials.
Find marketing salaries for different states
Learn what you may be able to earn in your state, how the cost of living and other factors could impact your pay, why education matters—especially in competitive marketing roles—and much more.
