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About Brand Marketing Manager Careers

Learn what a brand marketing manager does and how you can get a degree in this field of marketing.

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brand manager

At its most basic, a brand marketing manager strives to create an instantly recognizable product image. Responsible for coordinating product presentation, these managers must figure out how to create a personality for a product or service that will convey the intent of the product while also being unique and inspiring consumer trust. This is a heady task that requires close attention to detail and a thorough knowledge of how customers think.

Brand marketing managers must possess exceptional insight into industry trends, consumer demands, and the broader world of marketing. Successful brand managers are creative, analytical thinkers who can work with "big idea" people and still manage minute details. As with other marketing positions, brand managers often function within a team, and thus must be able to communicate easily and work well with others.

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Brand Marketing Manager Career Path

  Entry Level Mid Level Senior Level
Types of Roles Assistant brand manager Brand manager Senior brand manager
Experience 1 - 4 years 5 - 9 years 10+ years
Getting There
  • Communications, marketing or related bachelor's degree
  • Office skills
  • Creative problem-solving skills
  • Electronic and print media experience
  • Budget management experience
  • All entry-level requirements
  • MBA in marketing
  • Successful track record as assistant brand manager
  • Proven ability to anticipate new trends
  • All mid-level requirements
  • Successful brand management experience within chosen field
  • Strategic thinking skills
Description
  • Develop brand strategy
  • Maintain brand image through promotional materials and product placement
  • Maximize sales of assigned brand
  • Manage activities of assistant brand managers
  • Research impact of potential changes to brand
  • Implement major changes to brand that result in sales success
  • Provide marketing and placement leadership for a group of related products
  • Manage large, globally-recognized brands
  • Research competing brands and prepare subsequent strategy
Salary*

$35,100 - $102,181 

 $45,733 - $114,583 $56,218 - $125,968

*Depends on company size, specific job, and location
Sources: Securities Industry and Financial Markets Association (SIFMA); Princeton Review; PayScale.com, 2011; Bureau of Labor Statistics

 
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