Sports Management Career Options
Learn what your sports management career options are when you earn a sports management degree.
Sports is a $200 billion dollar a year industry and a sports management career offers many different options for those with a sports management degree.
Sports management professionals can be found in business or sports medicine, which usually falls under the aegis of the physical education or health sciences department, and while these two areas of specialty may overlap in some cases, their focuses are distinct.
A degree in sports medicine might see you teaching college football players how to stay healthy and keep fit by eating the right kinds of foods, or helping a tennis player deal with the psychological ramifications of stress and competition that come with being a professional athlete.
Where Can a Sports Management Career Take Me?
The career window for sports management is wide, and there are several institutions or settings where you can work. Students who have earned a degree in sports management may find themselves employed in one of the following environments:
- Academia – Academia will attract PhD holders who have responded to the growing demand for researchers and professors in sport management.
- Major or minor league teams – A master’s degree in sports medicine will be necessary to join sports teams looking for a trainer, nutritionist, podiatrist, sports psychologist or orthopedic professional.
- Sports facilities – Facilities management is a flexible field that can be approached with almost any degree type. You can earn an Associate in Applied Science (AAS) degree, a bachelor’s or master’s degree, or certificate, and find employment. If you are looking for a supervisory or management position, a master’s degree in sports management is mandatory.
- Talent agencies – If you want to be a sports agent and represent star athletes, you’ll need an MBA in order to acquire business and management basics, and top it off with a certificate in athlete management and scouting. This certificate can generally be attained online or is also available from sports management institutions like Sports Management Worldwide.
- Public relations firms – PR firms handle the public persona of a team or athlete and their job is to ensure that the team—or individual’s—image is positive. You’ll need a bachelor’s degree in communications or journalism to get your foot in the door and a master’s degree is even better.
- Sports broadcasting – Whether behind the camera, on the air or utilizing the Internet, sports TV, radio, production and journalism jobs offer countless possibilities. Top careers such as a sports reporter, camera operator, sportscaster or video editor require at least an associate’s degree in broadcasting, journalism or television production.
Profiles of Sports Management Career Titles
The list of career options may be long, but competition for sports management jobs is tough. If you have your heart set on a career in sports management, be realistic, resourceful and prepared. The following are some of the most intriguing jobs in sports management:
- Sports Marketing Specialist – In charge of coordinating activities at sporting events and charity events, sports marketing specialists help an organization increase ticket sales or raise awareness of a cause. They utilize marketing techniques such as group ticket sales or prize give-aways, often working with sponsors to promote their products at sporting events. Much of their time is spent planning these marketing tactics or organizing fundraisers.
- Sports Information Director – A sports information director acts as a public relations liaison between athletic teams and the media. They create press releases and organize press conferences for the athletes and coaches, managing public relations for the team. They are also responsible for producing and updating the information listed on an organization’s website or in their publications, working to ensure that the organization is portrayed in a positive light.
- Sports Agent – Sports agents represent athletes, with their most valuable skills coming into play when helping their clients negotiate contracts or negotiate lucrative product endorsement deals. Successful sports agents are assertive and must be relentless, constantly networking to find work for their clients. Because their work is extremely competitive and requires managerial, financial and legal expertise, many agents obtain MBA degrees or graduate from law school.
- Sports Medicine Professional – Sports medicine integrates the physical and psychological issues concerning sports and wellness. Those entering this relatively new field will study athletic performance, coaching, sports management business fundamentals and sports medicine. Sports medicine professionals may seem only marginally connected to the business of sports management but these specialists can be viewed as the holistic members of the team. They apply their knowledge of anatomy, physiology, nutrition and kinesiology to sports and often interpret regulatory and legal issues that are associated with recreational and professional sports.
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