The median annual salary for marketing managers is $166,790, and the median hourly rate is $80, according to the U.S. Bureau of Labor Statistics (BLS).
Marketing Managers
10%$90,260
25%$123,020
50%$166,790Median
75%$216,410
90%$293,610
Median Hourly Wage$80
Job growth6.6%
Total Employment395,240
State
Median Salary
Bottom 10%
Top 10%
Alabama
$120,160
$70,790
$225,300
Alaska
$116,270
$79,640
$196,800
Arizona
$132,220
$86,010
$225,150
Arkansas
$136,520
$67,340
$223,680
California
$193,620
$104,370
$326,400
Colorado
$182,730
$121,560
$289,870
Connecticut
$169,240
$101,330
$283,930
Delaware
N/A
N/A
N/A
District of Columbia
$177,170
$107,400
$291,740
Florida
$142,620
$78,250
$261,310
Georgia
$160,760
$94,390
$277,180
Hawaii
$117,770
$68,610
$218,210
Idaho
$142,090
$76,690
$251,590
Illinois
$162,860
$95,990
$276,340
Indiana
$136,260
$82,380
$233,460
Iowa
$131,120
$80,160
$203,180
Kansas
$154,510
$97,870
$243,790
Kentucky
$128,930
$77,340
$204,550
Louisiana
$120,650
$72,800
$208,180
Maine
$135,380
$92,710
$232,310
Maryland
$154,160
$82,830
$256,260
Massachusetts
$212,020
$122,350
$310,510
Michigan
$138,510
$80,260
$222,910
Minnesota
$173,300
$103,160
$303,350
Mississippi
$100,940
$61,790
$209,090
Missouri
$130,550
$76,160
$226,700
Montana
$165,580
$90,670
$212,760
Nebraska
$110,570
$74,510
$194,650
Nevada
$107,550
$66,660
$221,890
New Hampshire
$143,280
$96,990
$229,920
New Jersey
$180,040
$126,760
$298,870
New Mexico
$122,980
$77,540
$204,770
New York
$181,200
$104,140
$324,310
North Carolina
$165,480
$96,760
$274,100
North Dakota
$125,580
$78,340
$198,340
Ohio
$132,330
$77,490
$224,990
Oklahoma
$126,920
$69,990
$210,760
Oregon
$161,560
$93,220
$280,020
Pennsylvania
$150,810
$76,990
$246,320
South Carolina
$143,290
$79,870
$275,430
South Dakota
$167,750
$101,350
$233,820
Tennessee
$131,990
$78,790
$222,680
Texas
$147,880
$81,820
$259,200
Utah
$139,830
$79,400
$229,240
Virginia
$187,820
$107,710
$292,430
Washington
$172,270
$98,220
$293,590
West Virginia
$98,750
$70,970
$194,200
Wisconsin
$133,600
$83,990
$211,990
Wyoming
$161,580
$96,690
$220,380
Source: U.S. Bureau of Labor Statistics (BLS) 2025 median salary; projected job growth through 2034. Actual salaries vary depending on location, level of education, years of experience, work environment, and other factors. Salaries may differ even more for those who are self-employed or work part time.
How much do marketing majors make? (Wide range of salaries)
Salaries for marketing managers can vary widely based on a person's experience, their role or specialty, the size of the company they work for, and their location, among other factors.
Highest-paying metropolitan areas
Among the many things that can affect a marketing manager's earnings is the location in which they work and the cost of living in that area.
Metro Area
Median Annual Salary
San Jose-Sunnyvale-Santa Clara, CA
$231,370
San Francisco-Oakland-Fremont, CA
$220,480
Boston-Cambridge-Newton, MA-NH
$213,910
Billings, MT
$212,760
Trenton-Princeton, NJ
$208,440
Topeka, KS
$205,310
Boulder, CO
$199,570
Worcester, MA
$199,280
New York-Newark-Jersey City, NY-NJ
$192,840
Greeley, CO
$190,410
How do a marketing manager's earnings compare to other business managers?
Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. Here's a look at salaries for comparable roles in other business careers.
Career
Median Annual Salary
Marketing Managers
$166,790
Human Resources Managers
$149,280
Financial Managers
$166,570
Project Management Specialists
$102,320
How does their pay compare to other marketing and advertising positions?
Marketing manager careers are so varied today that it would be misleading to cite one general salary. Pay could depend on one of many specialties and demand for the role. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn't that common until recently.
Career
Median Annual Salary
Market Research Analysts and Marketing Specialists
$78,760
Advertising and Promotions Managers
$133,660
Public Relations Managers
$146,910
Marketing Managers
$166,790
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Factors that affect a marketing manager salary
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
"Your earning potential is heavily weighted on your work experience," said Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy.
Larger companies often offer larger salaries, but in exchange, they'll look for job candidates who have extensive experience, possibly in a specialty.
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
While smaller organizations may pay less, they can offer marketing professionals broader experience, and this can allow them to specialize while still learning the basics across several areas of marketing. This can be invaluable when seeking higher-paying opportunities.
Another factor that can affect your salary is your education. There are three common marketing degrees, and each level comes with deeper knowledge and skills:
According to the BLS, overall employment for marketing managers is expected to grow 6.6% through 2034, faster than the national average for other occupations.
As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice.
Here's a look at projected job growth through 2034 for other marketing careers:
Public Relations Manager
5%
Advertising Manager
-2.2%
Market Research Analyst
6.7%
Public Relations Specialist
4.8%
How much competition will you face for a job?
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles.
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job.
Social media, digital content, SEO and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.
Where do they work?
Marketing managers work for a wide ranger of employers spread across many different industries.
How do you advance your marketing degree salary?
The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience.
In addition to experience, these tips could help you move up:
Learn to use software to target your digital audience, generate analytics, and track the performance of marketing campaigns.
Earn a certification in the marketing specialty that you want to pursue. If you're interested in data analytics, for example, you might consider the Insights Professional Certification, offered by the Insights Association. The American Marketing Association offers professional certifications in management, digital marketing, content marketing and more.
Google offers several certifications in online advertising, and some job descriptions specify a required credential. Twitter, Amazon and software marketing companies such as HubSpot and Moz also offer various marketing certifications, including SEO credentials.
Find marketing salaries for different states
Learn what you may be able to earn in your state, how the cost of living and other factors could impact your pay, why education matters—especially in competitive marketing roles—and much more.
