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What is a marketing manager's annual salary?

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Median annual marketing salaries

The median annual salary for marketing managers is $140,040, and the median hourly rate is $67, according to the U.S. Bureau of Labor Statistics (BLS).

Marketing Managers
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Median Hourly Wage$67

Job growth6.6%

Total Employment328,570

State Median Salary Bottom 10% Top 10%
Alabama $114,910 $64,960 $219,870
Alaska $94,660 $60,200 $184,140
Arizona $129,550 $75,090 $215,580
Arkansas $115,060 $49,980 $217,090
California $166,390 $91,450 N/A
Colorado $164,990 $103,170 N/A
Connecticut $143,310 $85,010 $229,060
Delaware $167,850 $113,220 $232,190
District of Columbia $161,920 $103,080 N/A
Florida $132,560 $68,280 N/A
Georgia $136,320 $68,700 $235,030
Hawaii $109,260 $73,440 $205,290
Idaho $96,000 $44,720 $161,280
Illinois $130,010 $71,820 $219,200
Indiana $120,070 $67,500 $191,090
Iowa $127,030 $72,170 $188,690
Kansas $127,630 $75,510 $211,090
Kentucky $117,980 $55,760 N/A
Louisiana $102,000 $61,020 $208,940
Maine $118,000 $74,530 $217,050
Maryland $131,140 $77,300 $222,790
Massachusetts $162,110 $85,910 N/A
Michigan $125,150 $64,080 $205,580
Minnesota $156,330 $85,000 $225,660
Mississippi $82,270 $44,820 $172,470
Missouri $113,380 $62,670 $217,810
Montana $117,500 $74,060 $217,690
Nebraska $102,590 $56,790 $181,440
Nevada $81,970 $38,060 $225,650
New Hampshire $139,930 $73,120 N/A
New Jersey $170,980 $105,880 N/A
New Mexico $107,610 $65,850 N/A
New York $172,490 $99,570 N/A
North Carolina $133,980 $78,680 $218,580
North Dakota $118,960 $77,580 $210,840
Ohio $130,680 $75,050 $214,690
Oklahoma $117,190 $61,580 $234,530
Oregon $126,110 $63,600 $211,480
Pennsylvania $123,470 $69,580 $207,070
Rhode Island $163,800 $98,620 N/A
South Carolina $107,000 $62,060 $192,750
South Dakota $128,670 $98,960 $206,970
Tennessee $124,470 $68,740 N/A
Texas $125,340 $69,450 $216,300
Utah $126,020 $65,590 $205,890
Vermont $125,630 $69,770 $195,150
Virginia $163,350 $96,340 N/A
Washington $147,320 $70,440 N/A
West Virginia $88,870 $49,340 $166,550
Wisconsin $128,350 $82,980 $210,710
Wyoming N/A N/A N/A

Source: U.S. Bureau of Labor Statistics (BLS) 2022 median salary; projected job growth through 2032. Actual salaries vary depending on location, level of education, years of experience, work environment, and other factors. Salaries may differ even more for those who are self-employed or work part time.

In this Article

How much do marketing majors make? (Wide range of salaries)

Salaries for marketing managers can vary widely based on a person's experience, their role or specialty, the size of the company they work for, and their location, among other factors.

Highest-paying metropolitan areas

Among the many things that can affect a marketing manager's earnings is the location in which they work and the cost of living in that area.

Metro Area Median Annual Salary
San Jose-Sunnyvale-Santa Clara, CA $212,380
San Francisco-Oakland-Hayward, CA $197,230
Dover, DE $178,290
New York-Newark-Jersey City, NY-NJ-PA $174,120
Trenton, NJ $171,800
Fort Collins, CO $167,780
Boulder, CO $167,210
Bridgeport-Stamford-Norwalk, CT $166,860
Denver-Aurora-Lakewood, CO $166,140
Greeley, CO $165,280

How do a marketing manager's earnings compare to other business managers?

Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. Here's a look at salaries for comparable roles in other business careers.

Career Median Annual Salary
Marketing Managers $140,040
Human Resources Managers $130,000
Financial Managers $139,790
Project Management Specialists $95,370

How does their pay compare to other marketing and advertising positions?

Marketing manager careers are so varied today that it would be misleading to cite one general salary. Pay could depend on one of many specialties and demand for the role. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn't that common until recently.

Career Median Annual Salary
Market Research Analysts and Marketing Specialists $68,230
Advertising and Promotions Managers $127,830
Public Relations Managers $129,430
Marketing Managers $140,040

Factors that affect a marketing manager salary

In marketing, your experience and the size of the company you work for can have a big influence on your salary.

"Your earning potential is heavily weighted on your work experience," said Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy.

Larger companies often offer larger salaries, but in exchange, they'll look for job candidates who have extensive experience, possibly in a specialty.

In marketing, your experience and the size of the company you work for can have a big influence on your salary.

While smaller organizations may pay less, they can offer marketing professionals broader experience, and this can allow them to specialize while still learning the basics across several areas of marketing. This can be invaluable when seeking higher-paying opportunities.

Another factor that can affect your salary is your education. There are three common marketing degrees, and each level comes with deeper knowledge and skills:

Job outlook for marketing majors

According to the BLS, overall employment for marketing managers is expected to grow 6.6% through 2032, faster than the national average for other occupations.

As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice.

Here's a look at projected job growth through 2032 for other marketing careers:

Public Relations Manager


Advertising Manager


Market Research Analyst


Public Relations Specialist


How much competition will you face for a job?

Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles.

Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job.

Social media, digital content, SEO and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.

How do you advance your marketing degree salary?

The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience.

In addition to experience, these tips could help you move up:

  • Learn to use software to target your digital audience, generate analytics, and track the performance of marketing campaigns.
  • Earn a certification in the marketing specialty that you want to pursue. If you're interested in data analytics, for example, you might consider the Insights Professional Certification, offered by the Insights Association. The American Marketing Association offers professional certifications in management, digital marketing, content marketing and more.

Google offers several certifications in online advertising, and some job descriptions specify a required credential. Twitter, Amazon and software marketing companies such as HubSpot and Moz also offer various marketing certifications, including SEO credentials.

emily price

Written and reported by:

Emily Price

Contributing Writer

With professional insight from:

Laurie Erlich

Founder of Elevate Marketing Strategy

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