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Marketing Salary and Job Outlook


The variation in actual marketing salaries can be significant; different specialties can have such vast salary differences that one marketing career can pay almost double another. Specialization particularly boosts marketing degree salary ranges at the mid-level of a marketing career path. A general brand manager will make about $5,000 less than a package design manager, even though package design is only one part of a brand manager's responsibilities. Marketing salaries at the highest levels of a marketing professional's career only tell part of the story. Stock options, bonuses, benefits, and other company perks can increase the base salary by 10% or more.

Here are some statistics on salaries, job growth, and employer types for marketing professionals.

Median Annual Salary

Take a look at some of the salaries for popular careers in marketing:

Marketing CareerMedian Annual Salary
Marketing Specialist$65,810
Market Research Analyst$65,810
Advertising Manager$133,460
Public Relations Manager$134,120
Marketing Manager$142,170

Sources: U.S. Bureau of Labor Statistics Occupational Outlook Handbook, 2020

*The salary information listed is based on a national average, unless noted. Actual salaries may vary greatly based on specialization within the field, location, years of experience and a variety of other factors. National long-term projections of employment growth may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.

What is my earning potential?

As with almost all careers, the higher degree you hold, the higher your salary: A bachelor's degree can add $2,000 to $5,000 or more per year in earning potential, while an MBA can add yet another $7,000 to $11,000, though many MBAs start out in higher-level management jobs with more responsibility, and consequently earn a larger salary.

The BLS reports that the upper 10% of marketing managers earned more than $208,000, as did managers in advertising and promotions. Market research analysts in the top 10% earned more than $127,410.

Is there demand for this career?

According to the U.S. Bureau of Labor Statistics, the demand for marketing is expected to grow about as fast as average for all occupations. However, job growth will vary by the area of marketing in which you choose to specialize, as well as where you work. For example, newspaper publishing—a top employer of advertising managers—is on the decline, while electronic media outlets are expected to see employment growth.

What is the job growth for the field?

Take a look at how some of the marketing occupations compare as far as job growth through 2030:

Job Outlook Comparison Over the Next Decade

  • Sales Management—7%, as fast as average
  • Public Relations Management—10%, faster than average
  • Advertising Management—10%, faster than average
  • Market Research Analyst – 22%, much faster than average
  • Marketing Management—10%, faster than average

Source: U.S. Bureau of Labor Statistics 2020 Occupational Outlook Handbook

How much competition will I face for a job?

The job market for those in marketing is intensely competitive and where at one time a bachelor's degree might have been sufficient to enter the field, more and more employers are looking for master's degree-or MBA-holders. In some fields, such as market research analyst, a master's degree may be required. Advertising managers who can navigate the digital world should have an advantage when it comes to finding a job, says the BLS.

What kinds of companies hire marketers?

Here are the most common places where business administration professionals can be found according to the BLS:

Sales Managers

  • Companies and Enterprises
  • Car Dealers
  • Wholesale Electronic Markets
  • Computer Systems Design

Promotions Management

  • Advertising and Public Relations
  • Companies and Enterprises
  • Radio and Television Broadcasting
  • Newspaper, Periodical, Book and Directory Publishers

Marketing Management

  • Companies and Enterprises
  • Computer Systems Design
  • Management, Scientific and Technical Consulting Services
  • Finance and insurance companies
  • Advertising and Public Relations

How do I advance in my marketing career?

The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, but education is still the best way to advance up the ladder. A marketing manager may enter the field with a bachelor's degree, but earning a master's could increase your career options and give you access to senior management and administrative roles. If you want to be considered for that great promotion, you might want to think about one (or both) of these tips:

  • Get onboard the digital media wagon—it's here to stay so learn to use Adobe Creative Suite or other digital media software.
  • Get certified—earning certification shows potential employers that you are a professional in the field, and may play a role in employment decisions or promotions. The Public Relations Society of America offers professional certification based on years' experience and passing an exam and the Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts.

To learn more about the education required for a career in marketing, research your options, and read about degree programs.