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Marketing Education and Career Guide
What is a marketing manager's annual salary?

Median annual marketing salaries
The median annual salary for marketing managers is $140,040, and the median hourly rate is $67, according to the U.S. Bureau of Labor Statistics (BLS).
How much do marketing majors make? (Wide range of salaries)
Salaries for marketing managers can vary widely based on a person's experience, their role or specialty, the size of the company they work for, and their location, among other factors.
Highest-paying metropolitan areas
Among the many things that can affect a marketing manager's earnings is the location in which they work and the cost of living in that area.
How do a marketing manager's earnings compare to other business managers?
Salaries for marketing managers are similar to pay for other managerial roles, but they trend a bit higher. Here's a look at salaries for comparable roles in other business careers.
How does their pay compare to other marketing and advertising positions?
Marketing manager careers are so varied today that it would be misleading to cite one general salary. Pay could depend on one of many specialties and demand for the role. For example, search engine optimization (SEO) takes technical knowledge to master, a skill that wasn't that common until recently.
Factors that affect a marketing manager salary
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
"Your earning potential is heavily weighted on your work experience," said Laurie Ehrlich, founder and chief strategist at Elevate Marketing Strategy.
Larger companies often offer larger salaries, but in exchange, they'll look for job candidates who have extensive experience, possibly in a specialty.
In marketing, your experience and the size of the company you work for can have a big influence on your salary.
While smaller organizations may pay less, they can offer marketing professionals broader experience, and this can allow them to specialize while still learning the basics across several areas of marketing. This can be invaluable when seeking higher-paying opportunities.
Another factor that can affect your salary is your education. There are three common marketing degrees, and each level comes with deeper knowledge and skills:
Job outlook for marketing majors
According to the BLS, overall employment for marketing managers is expected to grow 6.6% through 2032, faster than the national average for other occupations.
As the world moves online more and more, the need for marketers who specialize in print media will decrease while the demand for digital marketers will grow. This means that marketing roles that focus on reaching consumers online through websites and social media could be a lucrative career choice.
Here's a look at projected job growth through 2032 for other marketing careers:
Public Relations Manager
5.9%
Advertising Manager
1.9%
Market Research Analyst
13.4%
Public Relations Specialist
6.1%
How much competition will you face for a job?
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job. Digital marketing has created many new marketing specialties to choose from, and all include managerial roles.
Marketing professionals who understand and have experience in digital marketing tend to have an advantage when it comes to finding a job.
Social media, digital content, SEO and search engine marketing (SEM) are just some of the careers that have grown out of digital marketing.
How do you advance your marketing degree salary?
The ability to spot and analyze trends to determine creative marketing strategies for clients is essential, and this comes with work experience.
In addition to experience, these tips could help you move up:
Google offers several certifications in online advertising, and some job descriptions specify a required credential. Twitter, Amazon and software marketing companies such as HubSpot and Moz also offer various marketing certifications, including SEO credentials.