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Where Can a Career in Brand Management Take You?
At the core, assuming a role in a brand management career means striving to create an instantly recognizable product image.
Responsible for coordinating product presentation, these managers must figure out how to create a personality for a product or service that will convey the intent of the product while also being unique and inspiring consumer trust.
This is a heady task that requires close attention to detail and a thorough knowledge of how customers think.
Brand marketing managers must possess exceptional insight into industry trends, consumer demands, and the broader world of marketing. Successful brand managers are creative, analytical thinkers who can work with "big idea" people and still manage minute details.
As with other marketing positions, brand managers often function within a team, and thus must be able to communicate easily and work well with others.
Brand Management Career Paths
| Entry Level |
| Types of Roles: Assistant brand manager |
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| Mid Level |
| Types of Roles: Brand manager |
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| Senior Level |
| Types of Roles: Senior brand manager |
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